Our Story
Experience Built Over Four Decades
About ATL
For four decades, our family-owned business has been delivering rentals for lighting, sound, staging, audio-visual needs, and drapery throughout North Bay and beyond. We collaborate closely with non-profits, weddings, and private functions, offering assistance in rentals, design, planning, and technical services. Contact us to help bring your next memorable event to life.
ATL Events plays an essential role in various productions, with the team consistently raising the bar for successful events. With a strong history of transforming venues for trade shows, weddings, and extravagant private gatherings, ATL Events has been elevating the atmosphere, utility, and visual appeal of significant events in Sonoma County and beyond for over forty years.
History
Established in 1982 by Russ Mitchell, a skilled projectionist, the company originated in his garage with just two spotlights for its first event, the Sonoma County Junior Miss Pageant. To facilitate growth, Mitchell partnered with his father-in-law, Don Okeson, who provided the capital needed for expanding Academy Theatrical Lighting. According to popular belief, Mitchell named the company, which was later shortened to ATL in the early 2000s, so it would rank first in phone directories.
In 2020, during the pandemic, Sylvia Parkinson took over the business after her father, Mitchell, stepped down. She acquired ATL Events in 2023, becoming one of the few women leading AV companies on the West Coast.
Read the article written by
the sonoma county farm bureau
ATL Events: Promoting Community Engagement Through Unique Experiences
And whether we realize it or not, anyone who has ever attended the Sonoma County Farm Bureau’s Crab Feed or Love of the Land festivities has experienced that exact synergetic effect due in large part to the efforts of ATL Events and its CEO, Sylvia Parkinson.
As such, ATL is a one-stop shop with a proven record of transforming spaces, having enhanced the ambiance, functionality and aesthetics at significant events in Sonoma County and beyond for more than 40 years.